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Escaping Web Analytics Hell
At the Shop.org annual summit in Vegas, I presented Escaping Web Analytics Hell: A Strategy for Attaining Paradise by Avoiding Eternal Damnation. Based on a strong response from the crowd and numerous...
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Web Analytics Movers & Shakers: Yahoo!, Coremetrics
A few flurries of activity within the Web analytics community surfaced this week including the launch of Coremetrics 2009, a hearty product upgrade, and Yahoo! Web Analytics’ official coming out party....
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Omniture Acquires Mercado for a Song
Almost exactly one month after Omniture released its re-branded Site Search solution (formerly Atomz) to the market, they announced last night the acquisition of long-time site search entity Mercado....
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Google Analytics and the Chocolate Factory
A friend of mine commented that he envisioned the GooglePlex resembling Willy Wonka’s Chocolate Factory, with gum drop trees and candy coated sidewalks. I was there a few weeks ago to preview...
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eMetrics was Buzzing
I’m jetting home from the 2008 eMetrics Marketing Optimization Conference held in DC and can’t help but feel jazzed about the enthusiasm, energy and optimism on display over the past week. Jim Sterne,...
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Web Analytics Afloat, Despite the Falling Economic Tide
Read the papers, check the blogosphere or talk to your peers; the economy is great fodder for discussion these days. There’s a great thread at Web Analytics Demystified that rebukes the notion that Web...
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Black Friday, Cyber Monday and the Importance of Benchmarks
The 2008 retail frenzy is upon us and site operators are busy maintaining online shopping carts while executives are anxiously watching their bottom lines. An early report issued by ComScore this...
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An Interview with Jascha Kaykas-Wolff: WebTrends Newly Appointed VP of Marketing
I’d like to start off by thanking Jascha for taking the time to speak with me in just week three on his new job at WebTrends. I sent him my interview questions in advance, so he had a bit of time to...
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It’s Called “I Buy, You Wear”
Here’s some Friday fun and a bit of commercialism thrown in to illustrate just how far some people will go. My brother and I often play a ridiculous game we called “I Buy, You Wear”, when we find...
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How “Real” is Real-Time Web Analytics?
The nuances of real-time Web analytics are elusive, underused and often misinterpreted. Yet, real-time Web analytics is a feature that several vendors are seeking to fulfill. The way I see it,...
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Moving Analytics Forward, Collectively
It’s a shame that Brandt Dainow couldn’t have been a bit more copasetic regarding his views on the Web Analytics Association’s standard definitions because he does make a few salient points. But his...
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Red Hot Social Media Measurement
Social media measurement is sizzling. Unless you’ve been living under a rock, you know that Twitter, the Blogosphere, Facebook, YouTube and other burgeoning forms of social media are exploding. While...
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Omniture Gets Cozy with WPP
Omniture dropped news today of its newly minted partnership with the WPP Group. WPP is the second largest media conglomerate on the planet and not a bad dance partner for OMTR. The partnership involves...
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Unraveling Marketing Attribution
Marketing Attribution is one of those very tough marketing problems that’s been around for a long time, yet few have truly figured it out. In more traditional marketing speak it’s known as Marketing...
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Defining Optimization
Optimization by itself is an immensely ambiguous term, yet it has reached a buzz-worthy crescendo among marketers and IT professionals alike. By the simplest definition, optimization is the process of...
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Social Media Blunders
By now, you’ve probably heard of the agency VP who was traveling to visit his client FedEx in Memphis who Tweeted an unsavory note from the airport. His thoughtlessness was unappreciated by FedEx...
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Engaging With WebTrends
Here at the webtrends Engage 2009 conference there’s energy in the air. And not because we’re in Vegas and they’re pumping in the oxygen, it’s that the message is clear and the future appears bright....
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Forecasting Change for Web Analytics
This week my forecast for Web analytics will publish on Forrester.com and I’m calling for a change in the climate. We expect dollars spent on fee-based Web analytics software will grow at a compound...
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Forrester Wave: Just the Facts Please
In my line of work, sometimes you strive for shock and awe, while other times, you just write the facts. In the case of the Forrester Wave™: Web Analytics that published today, I did the latter. While...
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What Makes A Standard?
Something rather amazing happened yesterday in the Web Analytics realm that was enabled by social media. A longstanding conversation regarding all things Web analytics has been playing out in Twitter...
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Webtrends Acquires Widemile
Things are happening up in the Northwest these days as Portland, OR based Webtrends (recognized as a leader in the recent Forrester Wave: Wave Analytics, Q3 09) announced today its acquisition of...
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eMetrics Goes Social
If you haven’t heard of the eMetrics Marketing Optimization Summit by now, you’re missing out. Founded by Jim Sterne, Web Analytics guru and widely recognized Godfather of Web analytics. This is the...
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Truth, Lies and Delusion in Web Analytics
Matt Cutler said it best recently at the Web Analytics X Change conference; “We are on a noble quest for truth”. He was referring to the fact that Web analytics - an industry that Matt helped to create...
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eMetrics Fall Wrap-Up
Summarizing the Fall eMetrics Marketing Optimization Summit in DC last week is actually quite easy. Check the stream of Twitter traffic at #emetrics to see what attendees thought in real time. Kudos go...
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On Leaving Forrester and Becoming A Change Agent
My decision to leave Forrester Research didn’t come easy. It was actually quite excruciating because I really love my job. There are few careers where one has an opportunity to gain an insiders view on...
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